Beacon · starter designs
A starter is a whole website, not a blank theme: every page written, every section already wired to the shop, the bookings and the mailing list. Install one onto your own deck, answer a couple of questions, and start replacing our words with yours.
Three things worth knowing before you choose one.
You choose a design inside your own editor and it writes the whole site — pages, sections, colours and type — onto the deck you already pay for. There is nothing to download, no theme to buy and no developer in the middle.
A starter writes a complete site, so it will not overwrite one. Once yours has pages on it, the Customiser changes the colours and typefaces and patterns change the structure — page by page, with nothing thrown away.
There is no locked layout and no upgrade to a pro version. Every section a starter puts down is one you can edit, move or delete, and the site stays yours if you never touch a starter again.
Every picture below is a screenshot of the real site the real build produces from that starter — taken by the machine that builds it, not drawn by hand. The businesses in them are invented, and the words are ours, to be replaced by yours.
Shop · workshops · café
Bricolage Grotesque over Inter, terracotta and ochre on warm off-white, with a full dark colourway. Nine pages: a shop that sells by the metre, a workshop programme, a café with a real menu, an FAQ that answers the awkward questions and a contact page with a map on it.
Shop · workshops
Fraunces over Mulish, a woad blue with a sage second on cream. The same shop in a quieter, more bookish identity, cut to the five pages a counter shop with a class list actually needs.
Artist · teacher · small shop
Fraunces over Inter, chalk paper with burnt sienna and a soft olive second. A working artist's site in eight pages: the work, the story, hands-on workshops, an online course and a small shop.
Artist · dark ground
Cormorant Garamond over Jost, an ink ground with cold cyan and warm brass. The same shape as Maker & Studio, gallery-quiet, for work that photographs better against black than against paper. Six pages.
Shop · counter and online
DM Serif Display over DM Sans, damson and slate on warm white. A shop that sells online and over the counter, with the dull pages already written: catalogue, delivery, returns, terms and a map. Nine pages.
Shop · deep catalogue
Instrument Serif over Karla, counter green and terracotta on warm paper. The deep one: eight photographed departments, forty-seven shelves, three filter axes and every policy page a real shop needs — twenty pages of sample content waiting to be replaced.
Workshops · venue hire · café
Bricolage Grotesque over Inter, countryside green and ochre on warm stone. A building that teaches, hires out and feeds people: workshop dates, three hireable spaces, a café menu and a map. Nine pages.
Courses · cohorts · mentoring
Sora over Inter, a deep teal-blue with one warm orange kept for the button that matters. Turn what you know into courses, cohorts and mentoring, with the sales page, the pricing and the student area in one site. Eight pages.
Essays · newsletter
Newsreader throughout, oxblood on paper. A reading site of your own: essays first, a newsletter that arrives from your own domain, and an archive no platform can take down. Eight pages.
Two things we would rather say up front than be asked.
Seven of the nine ship original artwork generated from their own palette — no photograph, no stock library, no scraped asset, so there is no licence to breach when a design is copied onto your deck. Emporium is the exception and says so: its department photography is Damian's own, from Coast & Country Crafts, and travels with the starter by his permission. The blue Bobbin & Brush ships no imagery at all, and still looks finished.
A shop section loads its stock from your own engine and a workshop list shows your own dates, so these screenshots were taken against a sample catalogue and sample dates. What you are looking at is the real block doing its real job — the stock in it is a stand-in for yours.
The designs are not an add-on and there is no per-template charge: a design is installed from Beacon, onto your own deck, as often as you like while the site is still empty. Pick the edition that carries the money-maker you need and the library comes with it.
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