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CP52 WebDeck · Compass ✦ on the creative shopfront, this can be styled as "Kin"

Never lose a customer.

Know your customers, and guide them back. One place. One thread.

Every customer in a full contact 360 — who they are, what they've bought, when you last spoke. Then segments, journeys that run themselves, newsletters and campaigns, forms and opt-in, clean unsubscribe and suppression, and one-to-one messages. Compass replaces the CRM-and-newsletter tangle (Fluent CRM, Mailchimp) with a single thread you actually own.

Compass — contact 360synced live from orders, forms and bookings

The customer, in one card

SM
Sarah Msarah.m@email.co.uk · Truro
4 orders £312 lifetime last seen 3d ago workshop-regular

Journey — welcome & win-back

Signed up
Welcome email
3 days →
Offer
Booked ✓

This month

Newsletter sent
1,240
38% open · 9% clicked
Active journeys
6
welcome · win-back · post-workshop
Lapsing customers
14
flagged for a nudge
How it works
01Everyone lands hereOrders, forms, bookings and opt-ins flow into one contact record — no more scattered lists.
02Segment themBy who they are and what they bought — regulars, first-timers, lapsed, big spenders.
03Set journeysWelcome, win-back, post-purchase — automations that run themselves once you switch them on.
04Send the newsletterOne campaign to the right segment. They keep coming back — and you can see it happen.

What your Inkling does for you

  • Keeps contacts tidy and deduped — one clean record per person
  • Segments customers automatically as they buy and behave
  • Drafts and sends campaigns in your voice, ready for your OK
  • Runs welcome and win-back journeys in the background
  • Flags VIPs to look after and lapsing customers to bring back
  • Handles unsubscribe and suppression cleanly, so you stay trusted

The build, in three phases

Phase 1Contact 360 + segments — one record per customer, orders and history in, live segments and one-to-one messages. No external gates — sellable on its own.
Phase 2Journeys + campaigns — automations, newsletters, forms and opt-in, unsubscribe and suppression built in.
Phase 3Inkling on the loop — auto-segmentation, drafted-in-your-voice sends, VIP and lapse flags. Runs itself; surfaces only what needs you.