Beacon
was Website Engine · the mandatory spine
The foundation every deck loads first — your owned website + online presence. Every other department plugs into it.
Be found.
The whole business, run from one deck of tools — for creatives and, now, for anyone.
Names that travel to any small business, not just the studio — because the product does. Two names all three AIs still agreed on survived the jump: Hearth and Ledger (marked ✦) — the tell that this register is right. The craft warmth doesn't disappear; it moves to where it belongs — the CP52 brand, the story, and InkFox's voice — and lets the tools read as serious software.
The foundation every deck loads first — your owned website + online presence. Every other department plugs into it.
Make the content, plan it, publish and schedule it across your channels — writing, graphics, campaigns, approvals.
Teach and sell what you know — courses, cohorts, memberships. Learning, growth, achievement, for any expertise.
Sell anything — products, subscriptions, downloads, bookings — online and at the till, with real card payments.
Run events, workshops and bookings — take the seats, run the door, fill the room. (Both other AIs loved this one.)
Know your customers and guide them — contacts, journeys, newsletters, automations. Everything relationship.
The warm place customers come for help — tickets, live chat, the AI Concierge answering first. Works for any business.
The account book any business dreads keeping. It categorises spend, matches invoiced work, maps to Xero codes and preps your management accounts + HMRC returns — salient figures first for your approval, then a clean submission. Pulse is its live cash-flow face. This is the one that makes WebDeck indispensable.
Your business on the go — your Inkling and every department, in your hand. Run the till at a market, approve a VAT return on the train, answer a ticket from the sofa.
ChatGPT's best idea, kept honest: the departments aren't rival AIs — they're the team your one Inkling runs. The wizard christens your Inkling, then hands it the deck.
Your AI chief of staff — it runs the whole deck for you, from a page going live to a VAT return going out.
Vesper will run your departments:
Beacon is the spine — everyone loads it first. After that it's à la carte: buy just the departments you want (Beacon + Summit + Market), and the rest get upsold later — offers, new features, sales emails that tip them over. The four jobs — Build · Sell · Care · Count — are how the packs bundle.
WebDeck runs perfectly on its own — every department works with no AI attached. InkFox is the optional upgrade that runs the deck for you (your named Inkling). A separate product and a natural upsell — never a dependency. That's what keeps WebDeck sellable to anyone.